The success
of a great tradition
1941
Established in Alcoy (Alicante)
1954
First TV Ad
1956
2nd factory in Gines (Sevilla)
1967
Launch of first small cans in the market
1995
Launch of Suaves (less salt)
2004
Opening of our flagship factory in Aznalcázar (Sevilla)
2020
Launch of new flavours for stuffed olives (Pícaras, Valientes & Coloradas)
Leaders in the table
olive category
#1 table olive brand in Spain
>20% market share
(own brand + private label)
>40% market share in stuffings
(own brand + private label)
Data Source: IRI 2022
We operate throughout all the major retail chains in Spain
mercadona
carrefour
dia
amazon
condis
el corte ingles
eroski
alcampo
consum cooperativa
bonpreu esclat
We manage the table olive category for our customers
We believe in communication
TV campaigns since our establishment
tv_laespanola
We believe in communication
Digital campaigns to reach new audiencies
Building great customer experiences
certificados
Innovation is at the core of our business
productos
Protecting from Tree to Table
We work closely with local farmers
We test thousands of samples
We select the finest ingredients
We deliver consistently outstanding products
We are manufacturers
Our annual production capacity exceeds 30.000t a year
We are certified
productos
We are comitted to international expansion
We are socially & environmentally responsible
We care for our employees
We reuse all our wastewater
We are committed to using renewable energy
We use low environmental impact materials
certificados