New brand and new style

• Packaging

In line with the most advanced graphic design trends of the time, the brand and packaging are simplified, giving special prominence to the La Española mascot, which evolves subtly, maintaining its classic visual reiteration. The packaging as a whole does away with baroque figures, using a straight box to highlight the brand and the character.

This design is especially important in the history of La Española, because it establishes the red and yellow colours as the brand’s chromatic code, which will remain constant throughout its history.