Promotional Spot “Tu ilusión del millón”(Your million dollar dream).

• Television

This was the spot that started LA ESPAÑOLA’s communication based on promotions.

The spot starts with an update of the first LA ESPAÑOLA spot, which was made with black and white cartoons. For this occasion, it was redrawn in colour and with a more rhythmic and modern animation. The cartoon introduction gave way to the presentation of the new pack of three cans with the promotion “Tu ilusión del millón”.