This new packaging design reflected the accumulated history of the brand’s communication and identification. The photograph of olives covering the entire pack was maintained. Above this photo, as a central label, the key visual element of the previous packaging was placed, the enlarged trefoil, which allowed the figure of the packaging dancing, which had become famous through the television campaigns moving to the rhythm of the jingle, to stand out. A yellow stripe with the brand name in red wrapped around the top of the pack.
