La Española in the history of advertising

• Book

Sergio Rodriguez, in his book on the history of Spanish advertising, places La Española as one of the most important brands in Spain, highlighting its first television campaign in 1957, “Soy La Española, una aceituna como ninguna” (I am La Española, an olive like no other).

It also represents the history of the brand’s packaging as it evolved from 1941 to 2005.

We recommend this book because it presents many memorable advertisements, very representative of the history of Spanish advertising.