La Española in Juli Capella’s “Made in Spain”

• Book

MADE IN SPAIN is a book, written by Juli Capella, which brings together 101 icons of Spanish design. Among them is the olive stuffed with anchovy, according to the book. “In the opinion of the architect Óscar Tusquets, this is the best design of all time. Let’s think about it: a fruit of the vegetable kingdom of tiny dimensions from which the stone has been removed and filled with a marine animal, the anchovy, and which has finally been covered with a piece of the olive itself”.

He also refers to La Española’s famous slogan: “La Española is an olive like no other, it is filled with rich anchovy” and to the design of the packaging “with a bizarre mascot with a can body, sticks as arms, bottles as legs and olives as feet, hands and head”.