In the book “The Power of the Brand”. the authors, Jordi Montaña and Isa Moll, based on research carried out by “Aixa, Investigación y Estrategia” in the Spanish market, with men and women, consumers and non-consumers of olives, conclude that LA ESPAÑOLA is a top-of-mind brand, as 84% of those surveyed named the brand spontaneously.arca top of mind, ya que el 84% de los encuestados nombra la marca de forma espontánea.
